Recruitment and retention of potential members

The role of the Recruitment Advisor is one of great responsibility. It can also be quite rewarding. In order to survive, every chapter of Phi Sigma Pi must focus on strong Recruitment! The following document is a guideline to help you have a successful term as the Recruitment Advisor and will provide you with some information on recruiting and retaining potential new members.

Before the Information Meeting

As a chapter, identify challenges and potential recruitment problems:

• Why aren't we reaching the students on our campus?
• What can we do to strengthen and maintain our reputation on our campus?

If you are having trouble getting potential RUSHEES to info meetings:

• Do Focus on ways to attract your target market:
  • 3.0 GPA
  • 12 Completed credit hours
  • 1 year of undergraduate work left.

• Do get creative with your advertising strategy
  • Flyers, signs, or banners
  • Mailings or Events. If you can obtain the mailing addresses for all students with a 3.0 GPA from your school's administration, try a bulk mailing.
  • Facebook Ads
  • Free give-ways during peak class times

• Don't waste your time advertising to students who obviously do not have the requisite academic background. Example: in the fall, DON't put flyers in an all-freshman dormitory.

After the Information Meeting

Focus on retaining interested students and including them the Rush process:

• Do quickly contact everyone who attended the info meeting using the contacts provided on

the info meeting sign‐in sheet. By following up, you will encourage potential rushees to attend future events.

• Do organize a Rush Week which illustrates balance among all aspects of the tripod.

• Don't forget to remind rushees about upcoming events.

recruiting all interested new people, and introducing them to the responsibilities of being an initiate as well as an active member.

The duties of the recruitment advisor include, but are not necessary limited to, the following:

• Reviewing and updating the recruitment program of the chapter with the assistance of the recruitment committee.

• Maintaining and upholding the integrity of the rush program of the chapter in relation to the National Constitution, the rules of the sheltering institution, and any rules established by the chapter with the assistance of the recruitment committee.

• Planning, organizing and coordinating the chapter’s recruiting program, instilling a year-round awareness of its importance as well as implementing specific programs and scheduled activities.

• Increasing the effectiveness of the chapter’s recruitment, rather than doing most of the “recruiting” alone.

• Involving the entire chapter in recruiting, as well as coordinating communications with prospectives, recruiting publications, printed material and adherence to fraternity and campus regulations.

• Making sure all students who receive recommendations are contacted, and that all brothers sending recommendations receive an acknowledgment and notification of the outcome.

• Emphasizing the necessary awareness of academic and financial obligations, information to parents, and the values of fraternity membership in general, as well as specifically in Phi Sigma Pi.

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