Recruitment on the Cheap

The most important thing about recruitment is – PUBLIC RELATIONS! “Get known” on campus and you’ll have your pick of prospectives. Stay a secret and you’ll be scraping for initiates. The secret to “getting known” on campus is to put your name (and our letters) in as many places as you can find. One of the many avenues for good PR is by advertising at campus/student organization fairs. Many chapters don’t advertise at campus/student organization fairs because they think they can’t afford it. Think again! Here are some tips and companies to help you to snag quality prospectives:

Develop a Theme

A theme is a great way to catch attention. You can use this on all of your promotional materials (posters, giveaways, websites, etc.)

• Appropriate themes are short and catchy. They are positive and they highlight the great things about our fraternity. For example, using the tripod or highlighting the fact that we’re an honor fraternity is very appealing to most students.

• Inappropriate themes are long or mean. For example, ripping on the Greeks, only showcasing sex & alcohol, and using inside jokes is inappropriate.

Staying Consistent

don’t give people too much to remember!

• Use our media kit/branding materials. Building name recognition on campus is easier if you use a familiar logo.
• Advertise the information night dates on everything. The more places people see the dates, the more likely they’ll be to put it on their calendars!

Giveaways

Giving prospective members something tangible to walk away with is a great way to guarantee that they will remember . Make sure to put the letters and our branding materials on all of your giveaways. Some of these items can be purchased online. Others you can pick up at a local dollar store. All of them are cheap and effective!

• Magnets
  • www.magnetamerica.com
  • Giving magnets to freshmen is a great way to get them thinking about Phi Sigma Pi a full semester before they are eligible to rush. If every freshmen had a Phi Sigma Pi magnet on their first refrigerator, you’d already have them primed to receive their recruitment letter!

• Footballs or Frisbees
  • www.printglobe.com
  • In trying to stay “gender-neutral”, putting the shield & your website on a Frisbees or footballs are great ways to help a lot of people see the letters.

• Fans
  • www.printglobe.com
  • On a hot summer day, after everyone has been walking outside, cooling off to Phi Sigma Pi

• Post-it notes
  • www.printglobe.com
  • When prospectives write notes to their friends, they’ll be spreading the name of Phi Sigma Pi! What’s better than continuous PR?

• Soda cans, suckers, mini candy bars
  • Go to an office supply store buy/print your own labels!
  • Everyone loves food! This is a very cheap way to get the message about recruitment across. Simply printing “RUSH Phi Sigma Pi” with the dates of the informational nights on a sticker and sticking it to a food item will really make prospectives love our organization!

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