Never Get a Second Chance
You Never Get a Second Chance to Make a First Impression-- As cliché as the adage sounds, it’s a great piece of advice for composing your chapter’s recruitment letter. This letter is often the first – and only – impression of Phi Sigma Pi that students have when deciding whether to attend an information session. This narrow window of opportunity requires a chapter to give considerable thought and effort to producing a quality letter that will both inform and interest the recipients. Every recruitment letter should have three basic components: a brief description of the organization, a schedule for the interest sessions, and contact information for someone who can answer prospective members’ questions. But the difference between an okay letter and a great letter lies in how these components are presented.
Three Simple Questions
- Does your letter read professionally? Phi Sigma Pi is a professional honor fraternity. While it’s fine to talk about the fellowship your chapter does, you should give equal mention to scholarship and leadership through service. Students can find fun anywhere; so your recruitment letter should address what other unique and rewarding experiences our fraternity has to offer its members.
- Does it stick to the basics? It is possible for a letter to have too much information. Remember – provide enough information to grab their attention, but not so much that you have nothing to share at the interest sessions! The recruitment letter should be merely an introduction to what Phi Sigma Pi is.
- Is everything correct? This sounds obvious, but chapters make this mistake every year. The times, dates and locations mentioned in the letter should be double- and triple-checked for accuracy; and it’s equally important for the contact information to be correct. Don’t let misinformation be the downfall of an otherwise fantastic recruitment!
Once you can answer “yes” to all three questions, the final step in creating your chapter’s well-written, purposeful recruitment letter is to seek feedback. By asking other people – such as your fellow members, your advisor or even your region consultant – to read the recruitment letter before it’s mass-produced, you can ensure that the letter your prospective members receive will be effective at garnering their interest.
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