Ways to Recruit, Getting the Word Out
There are many ways to have an effective and fun recruitment. It’s all about knowing what resources are available to your chapter. The most effective PR is oftentimes cheap and easy to do - it just takes some creativity! Here are a few advertising methods, ideas for giveaways, tips for chapter websites, and tips for successful meet nights to help get you started.
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Advertising Methods
Advertising Phi Sigma Pi is a 365 days/year job. Don’t wait until a week before rush to start recruiting! You can attend campus organization fairs, decorate campus showcases, and wear your letters year round. Here are some other advertising methods to consider:
Advertising Methods:
- Recruitment Letters
- Tabling
- Emails
- Honors College List-serv
- Rush T-shirts
- Flyers
- Myspace
- Free Candy with stickers
- Campus Radio
- Wearing Letters
- Table Tents
- Windshield Flyers
- Word of Mouth
- Campus newspaper
- AIM profile
- Chalking
- Campus TV
- Campus Transit
- Writing on classroom chalkboards
- Campus activities fair
- Window decals
- Display Showcase
- Organizational/activity fairs
- Campus Wide-events
- Bulletin boards
- Campus event calendar
- Chapter and National Website
Giveaways
Giveaways are a great way for prospective members to remember Phi Sigma Pi. Printing our logo and your chapter’s website address on something that people can use every day is a great and easy way to be remembered. Many companies will print logos on various items for cheap.
Giveaway Items:
- Magnets
- Pens, Pencils, Post-it notes
- Candy
- Key Chains
- Stress balls
- Footballs
- Frisbees
- Water bottles
For more information on giveaway ideas and best practices from chapters see Public Relations Ideas for Recruitment
Chapter Website Tips
Your chapter’s website is going to be the first impression that prospective members get of Phi Sigma Pi. You’ll want to make it as professional, welcoming, and easy to use as possible. The following is a checklist for a high quality chapter website.
- Brother profiles
- Phi Sigma Pi national and local history
- Information about the upcoming rush events
- Prospective information sheet
- Chapter event calendar
- Chapter Officer contact information
- Link to the national website
- Link to Teach For America
- No alcohol pictures (even in the Brothers Only section)
Tips for a Successful Meet Night
Information Nights are the first time perspective members are going to see you in person. It’s important to make a lasting impression on perspectives, so that they want to participate in the following rush events, as well as participate in Brotherhood events once they are inducted. The following is a brief summary of the Do’s and Don’ts of an information meeting.
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