Due to the non-profit status of the National Headquarters, chapters can mail a recruitment letter for approximately half the cost of a normal letter. This process is called “Bulk Mailing.” While Bulk Mailing certainly saves money, it is not the same as sending a regular first class letter. The following classifications must be followed in order to take advantage of bulk mailing.
- The chapter must obtain a mailing list in the form of a Microsoft Excel spreadsheet.
- Labels must be grouped by ZIP Code. This means if 1,200 of your 3,000 labels have a 12893 ZIP Code, they must be grouped together. Simply ask whoever is processing your list that you would like the addresses sorted by ZIP Code from lowest to highest.
- The National Headquarters must receive your mailing list at least three weeks before your first scheduled informational or meet night. This is because bulk mail could take anywhere from one week to three weeks to get to its destination.
- You must also email a copy of your recruitment letter along with your mailing list. The National Headquarters can then print copies of the letters for only the price of the paper.
We have performed bulk mailings for chapters for the past year and in each case, the chapters not only had their highest turnout, they also saved money on postage. One chapter took advantage of the bulk mailing rate to send letters to off-campus addresses. As a result, the chapter ended up having twice as many prospectives at their meet nights.
In order for the National Headquarters to process bulk mailing:
- Mailing list must be Microsoft Excel form
- List must be grouped by zip code
- List must be emailed to the director of member services (firstname.lastname@example.org) three weeks before your first meet night
- Recruitment letter must be emailed with the mailing list
Questions? Contact your region consultant or the director of member services at 1-800-366-1916 or email@example.com
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